I've spent 20 years in digital marketing, the last several as SVP at The Martin Group. The through-line has been figuring out what's actually worth paying attention to. Right now that means AI, search, and the creator economy, and what brands need to do differently to stay credible.
I came up through web development at a time when most of the rules were still being written. That context has been useful ever since.
I've spent my career agency-side, working across the full digital stack with hundreds of clients, from local businesses to national brands. I've helped them sort out what wasn't working, figure out what was worth building toward, and stay clear-headed when something new was being oversold.
People tend to bring me in when there's a gap between where something is and where it needs to go — and no clean playbook for getting there.
A one-day conference exploring the intersection of creativity, technology, and culture — hosted at Seneca One Tower.
